It’s no mystery that Facebook is a powerhouse of marketing for businesses of all kinds, but for real estate advertising it offers a really incredible tool. It’s a great way to publicize yourself as an agent, particular properties in specific areas, and to reach customers and clientele right where they live.
More than ever before, you can get in touch with interested parties in a fast and personal way. Gone are the days when you made connections through conventions and business card trading. Now, when someone asks about a listing on your Facebook page, you’re able to get in touch much faster and more reliably than ever before.
When clients have a good experience with you, they’re able to recommend your page to their network much easier. As you know, word of mouth is extremely important to the real estate business, and Facebook (as well as other social media) makes that so much quicker and more effective. People are able to ask questions as they think of them, and get in touch directly at any time of day.
One method of getting your content seen through Facebook is to pay for advertising. This gives you an idea of the impressions that your content has made, as well as how many times that it inspired your audience to take action. With Facebook ads, you are able to target a specific audience with demographics of your choosing, making it easy to customize your content for specific people. This is great because it means that you’re not spending money broadcasting to people who are not in your are, or in the housing market.
Facebook is one of the most-used networks available today, with a seemingly limitless supply of potential clients. Taking the time to educate your clientele, advertise your properties and engage your readers is an excellent way to make your next sale.
When you put your home on the market, the ideal scenario is one in which it sells quickly and without hassle. While much of this can boil down to luck and being in the right listings at the right time, there are things that you can do to get your house market-ready. You want to attract buyers to your home, inspiring them to offer the highest bid, sometimes even against one another, driving your price higher than you would otherwise get. Some of this is in knowing how to stage your house properly to turn a profit.
Dress It Up Anonymously
If you’ve lived in a home for any length of time, this is a hard thing to do. You identify your home as being your own; the personal touches are what make it special to you. What you want to do when you’re staging a home is to remove the personalized pieces so that any potential buyer who walks through the door can picture themselves and their own family living there. Think more hotel, less bed and breakfast.
Get Rid Of Stuff
Tchotchkes and trinkets need not make an appearance at any home showings. Pack these types of things away first and foremost. Home showings should be done with a minimalist in mind; clutter turns off potential buyers by making a home feel small and cramped.
Forget About Privacy
During a home showing you’re basically giving up your right to privacy. Expect total strangers to open your closets and peak at your cupboards. Empty them, or at the very least take the time to ensure that these normally hidden spaces are organized and tidy.
Clean, Clean, Clean
When showing your house it’s important to ensure that the entire thing sparkles from top to bottom. Leave nothing untidy or dirty in any way. Consider hiring a cleaning service to give your house a once-over before opening your doors. Sometimes the new set of eyes can catch things that you won’t necessarily see.
When you live in a home for any length of time, you get used to certain things. If there’s a crack in the plaster or a hole in the wall, fix them before you show. If you’ve got a squeaky door, oil it. It’s even a good idea to tidy gardens and pressure wash the outside, including sidewalks and stucco.