It’s no mystery that Facebook is a powerhouse of marketing for businesses of all kinds, but for real estate advertising it offers a really incredible tool. It’s a great way to publicize yourself as an agent, particular properties in specific areas, and to reach customers and clientele right where they live.
More than ever before, you can get in touch with interested parties in a fast and personal way. Gone are the days when you made connections through conventions and business card trading. Now, when someone asks about a listing on your Facebook page, you’re able to get in touch much faster and more reliably than ever before.
When clients have a good experience with you, they’re able to recommend your page to their network much easier. As you know, word of mouth is extremely important to the real estate business, and Facebook (as well as other social media) makes that so much quicker and more effective. People are able to ask questions as they think of them, and get in touch directly at any time of day.
One method of getting your content seen through Facebook is to pay for advertising. This gives you an idea of the impressions that your content has made, as well as how many times that it inspired your audience to take action. With Facebook ads, you are able to target a specific audience with demographics of your choosing, making it easy to customize your content for specific people. This is great because it means that you’re not spending money broadcasting to people who are not in your are, or in the housing market.
Facebook is one of the most-used networks available today, with a seemingly limitless supply of potential clients. Taking the time to educate your clientele, advertise your properties and engage your readers is an excellent way to make your next sale.