Every Picture Tells a Story: The Importance of Photography When Selling

They say, “a picture is worth a thousand words” and when you’re selling your home, that truth will make the difference between a quick sale and another home sitting on the market for longer than it should.  The lasting impression a good photo leaves on your potential buyer is one of the most effective ways to convey value and desirability.

With 80% of buyers starting their house hunt online, it’s more important than ever to make sure you present your property in its best light.

One of our agents had TWO photographers go through the SAME property (24 hours apart). One was Donna Beckman, our Virtual Tour/IGuide expert, the other one was a popular local photographer.

None of the photos were edited by our office, each are how they appeared when they arrived. 

Donna Beckman Real Estate Virtual Tour:IGuide expert

According to Realtor.com, a company working closely with real estate agents in the U.S. did a study and found that homes featuring professional photography sold 50% faster and were viewed 118% more than comparable listings without professional photos.

If hiring a professional photographer is not in your budget, keep these tips in mind.

Before you photograph:

  • Use the correct equipment
    • A digital SLR provides you with settings and lenses
      • Take your camera off AUTO, learn to use the other settings and shutter speeds
      • Invest in different lenses, including a wide-angle
      • Invest in professional lighting including off-camera flash
    • A tripod
  • Prepare the house
    • Otherwise known as “Staging”, make sure the home is clutter-free and clean.

While you photograph:

  • Use as much natural light as possible
    • Open the curtains and turn on all the lights. Don’t rely on the built-in flash, it can often cast unwanted shadows and reflections off glass surfaces.
  • Choose the best angles and compositions
    • Check your verticals! a photo that is slightly off-kilter could cause people to wonder what’s wrong with the space. Never shoot from chest height or above, unless you’re 5’4″ or under. When taking the photo, fill the image with the contents, watch out for photos with too much dead space.


After you photograph:

  • Edit your photos
    • Photoshop, Adobe Lightroom, Picmonkey, and Ribbet are a few photo editing software or online options available.

If that seems like too much work for yourself to have to worry about, check out your local listings for a professional photographer who is experienced in architecture / real estate photography. If you’re in southwestern Ontario, we highly recommend Donna Beckman from Homeplan Virtual Tours.