Top Tips for Real Estate Agents on Social Media

If you’re not on social media by now, you’re missing out on something special. Besides the fact that social media networks give your potential clients a closer look at your business and your personality, it also has some irrefutable benefits to your sales; think of social media as an extension of your advertising outreach; one that requires an investment of time instead of money.

Joining social media and building your audience is the hardest part, but with these tips and tricks you’ll be on your way in no time. Start by building your profile. You’ll want a high quality picture of yourself that is highly recognizable across all networks. Either use the same photo as a personal brand, or similar ones so that people can identify you easily.

If you’re not particularly savvy in the design department, ask someone who is. On top of your picture, you’re going to want a customized background and header photo which explains in further detail who you are and what you can do. Once you’ve got this all set up, you’re ready to begin inviting people to follow you.

When you’re ready, ask people that you’re close with to add you on Twitter, Facebook, or other social media sites. Reach out to friends and family, as well as regular clientele. You’ll also want to add all your social media accounts to any website that you have, existing profiles on corresponding sites, your email signature and any newsletters that you send out.

Get used to scheduling your outreach by using a program such as HootSuite or TweetDeck. This will allow you to focus your posts and spread them out throughout the day. You want to have a good mix of sales information, business news and information that is relevant to your readers and your field, as well as conversational messages. These will all work in their own way to ensure that you are working towards becoming an expert in your field, while still being very personable.

Social Media works to further your business reputation in a way that has never been seen in the real estate market today. Don’t forget to share your successes and congratulate colleagues on theirs.

It’s a social world; make the most of it!


Using Facebook Pages for Real Estate

It’s no mystery that Facebook is a powerhouse of marketing for businesses of all kinds, but for real estate advertising it offers a really incredible tool. It’s a great way to publicize yourself as an agent, particular properties in specific areas, and to reach customers and clientele right where they live.

More than ever before, you can get in touch with interested parties in a fast and personal way. Gone are the days when you made connections through conventions and business card trading. Now, when someone asks about a listing on your Facebook page, you’re able to get in touch much faster and more reliably than ever before.

When clients have a good experience with you, they’re able to recommend your page to their network much easier. As you know, word of mouth is extremely important to the real estate business, and Facebook (as well as other social media) makes that so much quicker and more effective. People are able to ask questions as they think of them, and get in touch directly at any time of day.

One method of getting your content seen through Facebook is to pay for advertising. This gives you an idea of the impressions that your content has made, as well as how many times that it inspired your audience to take action. With Facebook ads, you are able to target a specific audience with demographics of your choosing, making it easy to customize your content for specific people. This is great because it means that you’re not spending money broadcasting to people who are not in your are, or in the housing market.

Facebook is one of the most-used networks available today, with a seemingly limitless supply of potential clients. Taking the time to educate your clientele, advertise your properties and engage your readers is an excellent way to make your next sale.